{"id":60344,"date":"2024-09-26T09:20:49","date_gmt":"2024-09-26T16:20:49","guid":{"rendered":"https:\/\/penderfund.com\/?p=60344"},"modified":"2025-08-21T15:30:07","modified_gmt":"2025-08-21T22:30:07","slug":"three-time-tested-investment-mantras-for-advisors","status":"publish","type":"post","link":"https:\/\/penderfund.com\/fr\/articles\/three-time-tested-investment-mantras-for-advisors\/","title":{"rendered":"Pour les conseillers, voici trois mantras du placement qui ont fait leurs preuves"},"content":{"rendered":"<p><a href=\"https:\/\/www.theglobeandmail.com\/investing\/globe-advisor\/advisor-stocks\/article-three-time-tested-investment-mantras-for-managing-concentration-risk\/\" target=\"_blank\" rel=\"noopener\">Comme on le voit sur The Globe and Mail (en anglais) le 26 septembre 2024 (r\u00e9serv\u00e9 aux abonn\u00e9s)<\/a>.<b><\/b><\/p>\n<p><strong>Profitez du m\u00e9contentement r\u00e9gnant pour vous donner une longueur d\u2019avance\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Personne n\u2019aime la circulation aux heures de pointe. <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9819363\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Les \u00e9tudes<\/span><\/a><span data-contrast=\"auto\"> d\u00e9montrent d\u2019ailleurs que la marche au ralenti sur des routes congestionn\u00e9es a des r\u00e9percussions n\u00e9fastes sur la sant\u00e9 et mine notre satisfaction \u00e0 l\u2019\u00e9gard du travail et de la vie en g\u00e9n\u00e9ral. Il en va de m\u00eame pour les transactions \u00ab\u2009courues\u2009\u00bb, celles-ci n\u2019\u00e9tant pas plus amusantes pour les conseillers qui doivent d\u00e9cider si le moment est opportun pour se lancer. Les actions tr\u00e8s populaires, comme celles de General Electric par le pass\u00e9 et Nvidia de nos jours, attirent l\u2019attention et le capital, ce qui fait grimper leurs cours boursiers, parfois bien au-del\u00e0 des valeurs fondamentales de l\u2019entreprise. Dans le cadre d\u2019un <\/span><a href=\"https:\/\/www.ft.com\/content\/1329c39f-880c-4994-a67f-c67020e86bf2\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">r\u00e9cent sondage<\/span><\/a><span data-contrast=\"auto\">, 40 % des gestionnaires de portefeuille ont caract\u00e9ris\u00e9 les \u00ab\u20097 magnifiques\u2009\u00bb comme \u00e9tant des transactions intens\u00e9ment achaland\u00e9es. L\u2019engouement pour tout ce qui touche l\u2019IA de proche ou de loin a aussi pouss\u00e9 les entreprises de ce secteur en territoire bulleux. Pourtant, la <\/span><a href=\"https:\/\/www.ivey.uwo.ca\/media\/3775547\/momentumcrashes.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">recherche<\/span><\/a><span data-contrast=\"auto\"> sur les donn\u00e9es boursi\u00e8res des 75 derni\u00e8res ann\u00e9es r\u00e9v\u00e8le qu\u2019aucune concentration dans un petit nombre d\u2019actions n\u2019est viable \u00e0 long terme.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ainsi, en suivant l\u2019\u00e9lan du march\u00e9, on fait peu de place \u00e0 l\u2019erreur ou aux surprises. Toutefois en \u00e9largissant les participations de fa\u00e7on \u00e0 inclure des entreprises plus raisonnablement \u00e9valu\u00e9es, les conseillers se donnent des coud\u00e9es plus franches. Ils accroissent le bassin d\u2019occasions et rehaussent la diversification du portefeuille, un outil \u00e9prouv\u00e9 dans la gestion des risques en portefeuille. Le fait d\u2019investir dans des entreprises ou des secteurs qui ne sont pas chouchout\u00e9s par les investisseurs signifie que les dollars plac\u00e9s peuvent aller plus loin. La <\/span><a href=\"https:\/\/www.morganstanley.com\/im\/publication\/insights\/articles\/article_stockmarketconcentration.pdf?1726510025489\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">concentration boursi\u00e8re<\/span><\/a><span data-contrast=\"auto\"> aux \u00c9tats-Unis, que l\u2019on peut mesurer \u00e0 l\u2019aide de la capitalisation boursi\u00e8re des 10 plus grandes entreprises par rapport \u00e0 la capitalisation boursi\u00e8re totale des entreprises entre 1950 et 2023, fluctue d\u2019un creux de 12 % en 1993 \u00e0 un sommet de 30 % en 1963. Au cours de la d\u00e9cennie termin\u00e9e en 2023, la concentration de la bourse am\u00e9ricaine a presque doubl\u00e9, passant de 14 % \u00e0 27 %. Elle a par ailleurs continu\u00e9 son expansion en 2024. L\u2019augmentation de la concentration boursi\u00e8re au cours des dix derni\u00e8res ann\u00e9es, la plus rapide depuis 1950, est d\u00e9concertante pour de nombreux investisseurs. Pour en revenir \u00e0 une concentration boursi\u00e8re plus normale, il faudrait assister \u00e0 une diversification des rendements boursiers.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><strong>Festina lente : h\u00e2te-toi lentement\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Parfois, un peu de patience peut faire beaucoup de bien. Le 5 f\u00e9vrier 1999, le cours boursier de Nvidia s\u2019\u00e9levait \u00e0 <\/span><a href=\"https:\/\/www.google.com\/finance\/quote\/NVDA:NASDAQ?sa=X&amp;ved=2ahUKEwjXrfTDmLaIAxW6IDQIHQLtEWoQ3ecFegQIPhAZ\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">quatre cents<\/span><\/a><span data-contrast=\"auto\">. Depuis sa cr\u00e9ation, le cours de cette entreprise a augment\u00e9 de 262\u2009000 %. <\/span><a href=\"https:\/\/investor.apple.com\/faq\/default.aspx#:~:text=Apple%20went%20public%20on%20December%2012%2C%201980%20at%20%2422.00%20per%20share.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Apple<\/span><\/a><span data-contrast=\"auto\"> a fait ses d\u00e9buts sur le Nasdaq en 1980 \u00e0 22 $ l\u2019action. (Petite remarque, sur une base ajust\u00e9e en fonction du fractionnement de l\u2019action, le prix initial \u00e9tait de 10 cents.) En 1997, la compagnie \u00e9tait pratiquement sur son lit de mort, au bord de la <\/span><a href=\"https:\/\/techstartups.com\/2023\/04\/14\/in-1997-apple-was-on-verge-of-bankruptcy-with-a-1-billion-loss-now-the-iphone-giant-makes-1-billion-every-3-days\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">faillite<\/span><\/a><span data-contrast=\"auto\">. Et pourtant, en 2022, cette entreprise est devenue la premi\u00e8re \u00e0 passer le seuil des <\/span><a href=\"https:\/\/www.investopedia.com\/apple-becomes-first-3-trillion-dollar-company-5214650\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">billions de dollars.<\/span><\/a><span data-contrast=\"auto\"> Il s\u2019agit ici d\u2019exemples plut\u00f4t dramatiques, mais ceux-ci servent n\u00e9anmoins de petit rappel : les actions peuvent grimper et tomber \u2013 parfois de fa\u00e7on extr\u00eame. Les bonnes, voire les excellentes entreprises perdent pied \u00e0 l\u2019occasion, mais de fa\u00e7on g\u00e9n\u00e9rale, elles arrivent \u00e0 retrouver leur \u00e9quilibre \u00e0 long terme. Les conseillers qui r\u00e9agissent aux fluctuations du march\u00e9 risquent ainsi de rater des remont\u00e9es impressionnantes. La patience se fait rare de nos jours. Dans les ann\u00e9es 1960, les investisseurs conservaient leur placement boursier pendant <\/span><a href=\"https:\/\/phys.org\/news\/2023-04-patient-capital-short.html#google_vignette\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">8 ans en moyenne<\/span><\/a><span data-contrast=\"auto\">. Aujourd\u2019hui, cette moyenne est d\u2019\u00e0 peine 6 mois. Ainsi, un conseiller qui sait faire preuve de patience devient encore plus pr\u00e9cieux aux yeux de ses clients, car le capital patient est une source de <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0304405X16301441\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">surperformance<\/span><\/a><span data-contrast=\"auto\">. Avoir la fortitude n\u00e9cessaire pour conserver des actifs de qualit\u00e9 en p\u00e9riodes de turbulence boursi\u00e8re est l\u2019arme (pas si secr\u00e8te que \u00e7a) du conseiller couronn\u00e9 de succ\u00e8s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><strong>Bien conna\u00eetre son cercle de comp\u00e9tence<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Warren Buffett \u00e9voque fr\u00e9quemment la question du cercle de comp\u00e9tence : il propose de s\u2019en tenir \u00e0 lui et de cibler les entreprises et les secteurs pour lesquels notre compr\u00e9hension est sup\u00e9rieure \u00e0 celle de l\u2019investisseur moyen. La taille du cercle <\/span><a href=\"https:\/\/seekingalpha.com\/article\/4635874-lesson-learned-stay-in-your-circle-of-competence\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">importe moins<\/span><\/a><span data-contrast=\"auto\">, ce qui compte, c\u2019est de savoir quand on s\u2019approche du p\u00e9rim\u00e8tre. En d\u2019autres mots, le conseiller doit avoir le courage de dire \u00e0 l\u2019occasion \u00ab\u2009je ne sais pas\u2009\u00bb lorsque les clients posent des questions \u00e0 propos de la soci\u00e9t\u00e9 X ou du secteur Y. Rester \u00e0 l\u2019int\u00e9rieur du p\u00e9rim\u00e8tre de ses propres comp\u00e9tences revient \u00e0 utiliser de fa\u00e7on prudente le temps allou\u00e9 et le capital investi. Les risques de pertes diminuent tandis que l\u2019humilit\u00e9 s\u2019accro\u00eet, ce qui en tandem avec la patience repr\u00e9sente des caract\u00e9ristiques enviables pour les investisseurs. En reconnaissant qu\u2019on ne sait pas tout sur tout, on encourage la vigilance dans les d\u00e9cisions tout en favorisant une am\u00e9lioration continue pour offrir de meilleurs services aux clients.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ces concepts sont simples, mais leur mise en pratique demande de l\u2019entra\u00eenement. Les conseillers qui s\u2019efforceront en ce sens seront probablement r\u00e9compens\u00e9s par de meilleurs r\u00e9sultats \u00e0 long terme pour leurs clients.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>As published in The Globe and Mail on September 26, 2024 (for subscribers only). Use low sentiment to your advantage\u00a0 Rush hour traffic is no one\u2019s idea of fun. Studies show idling on crowded roads negatively affects our health and lowers satisfaction with work and life. Likewise, crowded trades are no picnic for advisors who [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":61807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[111],"fund-type":[36],"class_list":["post-60344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-the-globe-mail","fund-type-equity-funds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Three time-tested investment mantras for advisors - PenderFund Capital Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/penderfund.com\/fr\/articles\/three-time-tested-investment-mantras-for-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three time-tested investment mantras for advisors\" \/>\n<meta property=\"og:description\" content=\"As published in The Globe and Mail on September 26, 2024 (for subscribers only). Use low sentiment to your advantage\u00a0 Rush hour traffic is no one\u2019s idea of fun. Studies show idling on crowded roads negatively affects our health and lowers satisfaction with work and life. Likewise, crowded trades are no picnic for advisors who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/penderfund.com\/fr\/articles\/three-time-tested-investment-mantras-for-advisors\/\" \/>\n<meta property=\"og:site_name\" content=\"PenderFund Capital Management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/penderfund\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T16:20:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T22:30:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/penderfund.com\/wp-content\/uploads\/2024\/12\/6256878-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evan Warburton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Warburton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/\"},\"author\":{\"name\":\"Evan Warburton\",\"@id\":\"https:\/\/penderfund.com\/#\/schema\/person\/ccc8e63298cbfa4e9b27e9f77f00ecf7\"},\"headline\":\"Three time-tested investment mantras for advisors\",\"datePublished\":\"2024-09-26T16:20:49+00:00\",\"dateModified\":\"2025-08-21T22:30:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/\"},\"wordCount\":646,\"publisher\":{\"@id\":\"https:\/\/penderfund.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2024\/12\/6256878-scaled-1.jpg\",\"keywords\":[\"The Globe &amp; Mail\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/\",\"url\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/\",\"name\":\"Three time-tested investment mantras for advisors - PenderFund Capital Management\",\"isPartOf\":{\"@id\":\"https:\/\/penderfund.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2024\/12\/6256878-scaled-1.jpg\",\"datePublished\":\"2024-09-26T16:20:49+00:00\",\"dateModified\":\"2025-08-21T22:30:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#primaryimage\",\"url\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2024\/12\/6256878-scaled-1.jpg\",\"contentUrl\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2024\/12\/6256878-scaled-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/penderfund.com\/articles\/three-time-tested-investment-mantras-for-advisors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/penderfund.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three time-tested investment mantras for advisors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/penderfund.com\/#website\",\"url\":\"https:\/\/penderfund.com\/\",\"name\":\"PenderFund Capital Management\",\"description\":\"Forward thinking. 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Use low sentiment to your advantage\u00a0 Rush hour traffic is no one\u2019s idea of fun. Studies show idling on crowded roads negatively affects our health and lowers satisfaction with work and life. 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