{"id":47456,"date":"2023-05-11T10:06:50","date_gmt":"2023-05-11T17:06:50","guid":{"rendered":"https:\/\/penderfund.com\/?post_type=podcasts&p=47456"},"modified":"2025-11-14T12:37:04","modified_gmt":"2025-11-14T20:37:04","slug":"47456","status":"publish","type":"podcasts","link":"https:\/\/penderfund.com\/fr\/podcasts\/47456\/","title":{"rendered":"Traction on Demand"},"content":{"rendered":"

Greg Malpass, founder of Traction on Demand, joins Maria Pacella, managing partner of Pender Ventures for a lively discussion on his entrepreneurial journey.<\/strong><\/p>\n

We are delighted to welcome Greg Malpass, founder of Traction on Demand, to the podcast studio, with host, Maria Pacella. With Traction on Demand having been acquired by SalesForce in 2022, Greg can reflect on the journey to build and sell Traction, creating a \u201cbest place to work in Canada\u201d culture, his proudest moments and his new venture.<\/p>","protected":false},"featured_media":70368,"template":"","meta":{"_acf_changed":false},"fund-type":[],"topics":[96],"class_list":["post-47456","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","topics-pender-ventures"],"acf":[],"yoast_head":"\nTraction on Demand - PenderFund Capital Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/penderfund.com\/fr\/podcasts\/47456\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traction on Demand\" \/>\n<meta property=\"og:description\" content=\"Greg Malpass, founder of Traction on Demand, joins Maria Pacella, managing partner of Pender Ventures for a lively discussion on his entrepreneurial journey. We are delighted to welcome Greg Malpass, founder of Traction on Demand, to the podcast studio, with host, Maria Pacella. With Traction on Demand having been acquired by SalesForce in 2022, Greg […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/penderfund.com\/fr\/podcasts\/47456\/\" \/>\n<meta property=\"og:site_name\" content=\"PenderFund Capital Management\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/penderfund\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T20:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/penderfund.com\/wp-content\/uploads\/2025\/09\/Podcast-Scale-Up-Stories-Colour.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/penderfund.com\/podcasts\/47456\/\",\"url\":\"https:\/\/penderfund.com\/podcasts\/47456\/\",\"name\":\"Traction on Demand - PenderFund Capital Management\",\"isPartOf\":{\"@id\":\"https:\/\/penderfund.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/penderfund.com\/podcasts\/47456\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/penderfund.com\/podcasts\/47456\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2025\/09\/Podcast-Scale-Up-Stories-Colour.png\",\"datePublished\":\"2023-05-11T17:06:50+00:00\",\"dateModified\":\"2025-11-14T20:37:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/penderfund.com\/podcasts\/47456\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/penderfund.com\/podcasts\/47456\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/penderfund.com\/podcasts\/47456\/#primaryimage\",\"url\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2025\/09\/Podcast-Scale-Up-Stories-Colour.png\",\"contentUrl\":\"https:\/\/penderfund.com\/wp-content\/uploads\/2025\/09\/Podcast-Scale-Up-Stories-Colour.png\",\"width\":850,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/penderfund.com\/podcasts\/47456\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/penderfund.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/penderfund.com\/podcasts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Traction on Demand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/penderfund.com\/#website\",\"url\":\"https:\/\/penderfund.com\/\",\"name\":\"PenderFund Capital Management\",\"description\":\"Forward thinking. 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