{"version":"1.0","provider_name":"Gestion de capital PenderFund lt\u00e9e","provider_url":"https:\/\/penderfund.com\/fr","author_name":"Evan Warburton","author_url":"https:\/\/penderfund.com\/fr\/author\/ewarburton\/","title":"Traction on Demand","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JEaSEq9edQ\"><a href=\"https:\/\/penderfund.com\/fr\/podcasts\/47456\/\">Traction on Demand<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/penderfund.com\/fr\/podcasts\/47456\/embed\/#?secret=JEaSEq9edQ\" width=\"600\" height=\"338\" title=\"&laquo; Traction on Demand &raquo; &#8212; PenderFund Capital Management\" data-secret=\"JEaSEq9edQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/penderfund.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/penderfund.com\/wp-content\/uploads\/2025\/09\/Podcast-Scale-Up-Stories-Colour.png","thumbnail_width":850,"thumbnail_height":400,"description":"Greg Malpass, founder of Traction on Demand, joins Maria Pacella, managing partner of Pender Ventures for a lively discussion on his entrepreneurial journey. We are delighted to welcome Greg Malpass, founder of Traction on Demand, to the podcast studio, with host, Maria Pacella. With Traction on Demand having been acquired by SalesForce in 2022, Greg [&hellip;]"}